The idea presented in the article conveys to people that being cool is important and good. Cool is also code for Democrat or, at least, absolutely not Republican.
Interpreting cool as "absolutely not Republican" seems like a tacit acknowledgement that the Republicans have severely damaged their brand. Perhaps by their embrace of MAGA.
This appears to be a form of projection, where you think you can internet bully me into liking an article about cool tattooed people by telling me it's an "internalized" problem.
But I moved on from it. I canceled my subscription. I'll never give NG money, and you're just going to have to deal with that. Sorry. Maybe you can give them your money.