In fact this weak coupling is what makes GWs so interesting for observational astronomy: They propagate from the source to our detectors virtually unchanged. (This is in contrast to EM radiation, which is very easy to scatter.) For example the farthest we can see back with EM radiation is about 200k years after the Big Bang, when the plasma of the early universe recombined into neutral hydrogen. By contrast gravitational waves can see back to the Big Bang itself, so it is a truly unique source of information as compared with light.