Maybe because it's not so different from the usual technique as the article wants you to believe. Unless you're a bowling expert you wouldn't even notice it.
Having just watched a clip of it, I'm very skeptical of this remark.
Yeah, technically you might still name levels of expertise below "expert" that would clearly see the difference, but that's not how the term is colloquially used. From the baseline perspective, shades of expertise are experts-only. In any field.