I suspect they're playing with unintended consequences now.
One of the nice "features" of buying CentOS, is that it meant CentOS was never going to compete - there was a clear line between community and professional, and CentOS were never going to sell you professional services.
Pushing everyone to non-RH builds has removed that line, and there's a strong chance that non-RH builds selling professional services, is going to have a higher opportunity-cost than publishing CentOS did.