Imagine consuming a pile of 37 Pixy Stix (sugar equivalent of 24oz of Coca Cola) to accompany a hamburger. WTF. That's plainly nasty as hell, and anyone doing that in public would rightly feel ashamed. And that's not even a large serving of soda, by modern standards.
I think this is what you are correcting in the rest of the post? In that a single soda is typically double that. And many folks drink more than a single soda. Considerably more.
As I mentioned before, that's a side effect of averaging across all Americans, a fraction of who don't drink soda, and a (much larger, in both senses of the word) who drink sugared soda. The population that those calories would realistically be distributed over, the diet soda drinkers, is somewhere between 20% and 40% of the population, hence the "multiply by 2-5".
Granted, you work with what you have. :D