We (me and @RaghuRana) made this over the past few months. Roveb started taking shape when, on one hand, our genuine mobile searches were leading us to business websites that looked awful on a smartphone and hence were driving us (potential customers) away, and on the other hand, we kept reading and hearing that so many small-to-medium businesses couldn't find and retain customers.
Thanks to the UsefulTools editor for their review and submission on HN. Special thanks to @patio11, @JasonKincaid and @peeplaja for their advice and suggestions.