Do you use paid advertising to drive traffic to your website?

Yas, BUT if the product is in it's early phase you really need to be careful with the money spent on advertising. It's better if you focus on building a community and then switch on low-cost remarking programs followed by referal programs and some partnerships.

Make sure you spend money on short and sweat advertising experiments first with a goal to understand your conversion numbers. For example, we just learned our user journey when creating an account and starting to use the product isn't ideal so we are fixing that before we increase the budget.

Our CAC for free account was about $20, we think targeting USA was too expensive considering the conversion rates so we'll switch that of for now. We also learned that alternative landing pages for a perticular competitor are giving us the most conversions. All from 2 weeks of testing, $600 spent.