For the vast majority of any task that requires writing code, performance is the least of your concerns; your code is fast enough, your compiler and runtime is fast enough, the hardware is fast enough. Use decent algorithms / don't do anything stupid (e.g. n+1 if you use an ORM), but don't fret too much whether it's fast enough either.
If your code is working and pretty, nine times out of ten it's fast enough. For the last 10%, measure before you make assumptions.