Linda Yaccarino’s vision for Twitter 2.0 emerges

That proposal is a perfect example of "enshitification". It also shows that as a CEO she sees Twitter users as product to be sold, not a user base to be catered to.

This is the exact trend that newspapers and print media went through, and look at where they are all going: National Geographic just laid off the last of their staff writers.

And it's not that ads can't be a revenue stream. But the needs of the users have to be balanced with the needs of the advertisers so that both can grow. If the balance tips too far in one direction, the other side will depart. Slowly if you are lucky.

"The former NBCUniversal advertising head, who started as chief executive on June 5, is seeking a to launch full-screen, sound-on video ads that will be shown to users scrolling through Twitter’s new short-video feed, according to three people familiar with the situation. "