There are lot of nice customer service things that are only possible if people don't abuse them: solid warranty/return programs, high quality phone reps, etc. But you need people who adhere to the social contract, the kind of people who don't, say, buy a $3,000 TV for a single super bowl party and then return it.
I actually desperately want some way to tell many of these companies "I am a responsible human being who respects social contracts" - all solutions I can think of violate my privacy but we'll find out what's worse...