Elevator Pitch Friday: Truevert, The Green Search Engine

Until you search for something that isn't generic, then it returns poor results -- or at least it did when searching for relatively simple things in Seattle.

"It is a Yahoo BOSS search mashup. Truevert is actually just a demonstration of some powerful underlying semantic technology developed at OrcaTec, a company co-founded by Roitblat and Brian Golbère. Truevert gets its search results from Yahoo BOSS and applies its own text-analyzing software to generate the most relevant green results. OrcaTec’s software could just as easily be used to create a fashion search engine, a startup search engine, or any of a thousand other vertical search engines."

Once it works.