I think this is the key point that a lot of people nowadays are forgetting.
Part of why Star Wars was such a phenomenon is that there were three films in a row that were all good. This was so rare (even into the early 90s) that there was even the "movie trilogies as bar charts meme" [0].
Then Pixar came along and it was hit after hit after hit. Even for movies that WEREN'T sequels and it kind of blew everyone's minds.
I would argue Marvel went one better and put out 10+ movies in a row that were also, at a minimum, fun and good movies. I remember saying to someone in the early 2010s "what a cool time for movie making that there are just strings of great movies". What's even more amazing to me is that Kevin Feige took over Marvel studios when he was 34!
Which in turn leads me to believe that maybe the "small studio, dedicated people, mostly young but fanatical about the material" is how you kick off the series and then try as hard as you can to keep the big corporate interests run by older folks away.
0 - https://www.reddit.com/r/entertainment/comments/7y90h/movie_...