SSO “Wall of Shame” vs. “Wall of Fame”

7 points·nathan_tarbert··4 comments

Have you heard of the SSO tax movement? This is a controversial movement which you may agree or disagree with. My colleague at BoxyHQ, Sama Carlos Samame, wrote about this subject - https://boxyhq.com/blog/sso-wall-of-shame-vs-wall-of-fame, explaining why taxing for SSO is considerably gouging it's customer base. The context is based off of https://sso.tax

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"Here's an article"

Can you submit the article (url, title) instead? You can add a first comment with additional information. If you work for the company it's best to disclose it. "Author here" often gets good engagement.

It's called tiered pricing, and a way to gauge if a customer is at enterprise level, not to gouge them. Are there "premium support" and "auditability" taxes too?

There no reason today why SSO, even basic Azure AD and Google ID only shouldn’t be a standard for a paid B2B product.

It’s a red flag for me and usually indicates that the company isn’t confident in the value they offer for their higher tiers, or they can’t afford what they offer without soaking big institutional customers. You’re exposing my company to elevated risk. Most people pay, but that’s on my buyer’s checklist and we reject a dozen or so of these request every year.

My favorite was AirTable. It’s more expensive than O365 E5 at retail. Gave me a good laugh.

I agree with you about tier pricing and as I mentioned it's considered controversial...but as https://sso.tax showcases in their extensive examples, the large enterprises that control that market have increased their prices considerably, and some by 6300% at the far spectrum.

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