I'd love to know what products you're imagining when you make that statement. I work in manufactured goods, and there's massive start up costs when it comes to machinery, human capital, logistics, everything.

You might be able to fill out some forms online to "start a company", but the actual process to get a physical product into the hands of a customer is wildly difficult these days - and that doesn't even consider the fact that you're often fighting a losing battle against Amazon and Chinese counterfeiters right from the get-go.

Easier to start, easier to compete, but much, much more likely to fail.