Isn't it hilarious that you pay money as a subscriber, yet still see ads? To me, that is hilarious . Imagine paying $120 dollars a year for them to still get more out of it's consumers.
It's not any different than paying for newspapers or magazines. People think their subscription price is based on the real costs. Subscriptions pay a small portion of the cost and gaurantee ad revenue. Ad revenue pays for the content. Everybody wants the best content but they would all be screaming if their subscription price bore the full cost of the product.