I believe it's the way OpenAI has positioned its model.

By itself, the model follows a straightforward and concise 'answer the question' approach. However, if you want it to be creative, scientific, or empathetic, you can engineer your prompts accordingly (bear in mind, it may spew out literal garbage while trying to answer certain advanced questions scientifically).

It can also enact prominent figures so that the responses are tailored according to how the actual person would answer.