Yeah absolutely - if one were to do a startup in this space you would want:

- The platform to have a history of developer-friendliness (although so true the inherent risk of building on APIs today is quite high)

- The users of the platform to not care about LLM data privacy stuff (no health care, etc.)

- The company that built the platform to be sufficiently old or bureaucratic such that they won't be able to disrupt themselves on the 'NLI' front

- Ideally the company has a history of acquisitions as a means of product improvements

Such a fascinating frontier for disruption!