If the point were to communicate nuanced meaningful, they'd have chosen a different term once it became obvious people found it confusing.

Do you have any examples?

I honestly don't think the term matters. Many people don't want to think about parts of their own behavior potentially being bad, especially when they've been socially taught that those parts should be good. No matter what term I use, somebody will find a way to misinterpret it, because it's much easier than actually thinking about the topic itself.