Now everyone wants everything for free, but won’t give anything in return. And they also want market returns on their stocks, 401ks, etc at the same time.
That being said, Meta/Google could implement a guaranteed privacy-first, ad-free option for something like $10-20 a month to give people the option to be a “customer” instead of “product”.
And as you said there is the whole mastodon/pixelfed/lemmy network that people could use, although many mastodon instances seem to be running into financial problems lately.