The tweets from the foundation make it look more like Farnell actually took about 10 minutes to sell what they had. Nobody's quite sure whats up with RS yet.
Apparently the only way you could actually get one is through some back of the woods partner site of them in Australia. Hooray.
Weirdly that link lists prices for more than one board; RaspberryPI made it very clear that the initial batch was "one per customer".
The $AUD is worth more than the $US, but tech goods always cost more in Australia than they should.