From reading the article it also seems like Microsoft is well aware that the console isn't necessarily the point, the games are. Sure, they are in the number three spot for consoles, but doing fairly well for the Xbox division as a whole.

This might also be a case of Xbox having a different user segment, as compared to the PlayStation, and certainly compared to Nintendos offerings. I might be completely wrong, but PlayStation seems very much like the console for people who want large worlds, larger than life scenaries and single player games. Xbox is for when you want to play with friends, either in person of online.