But it's so fun watching people spend time and money chasing their shadow. And considering that materialism is still the academic consensus on consciousness by a wide margin, it might be quite the spectacle for still many years to come.
Though, there's a tiny, but growing, idealist movement, where all the fun is being had. Last year I was acquainted with the works of Don Hoffman and Bernardo Kastrup. To anyone interested in a rational and difficult to refute discourse on the proposition that consciousness, not space-time (i.e. matter), is fundamental, I suggest as an introduction their respective interviews with Zubin Damania. Dense in content, yet made accessible. One of the most transformative rabbit holes I've ever gotten into.
Here's the red pill :)