I know that's not answering the question about the car (btw electric or not doesn't fundamentally change the energy question, except that electric cars like Tesla tend to be heavy, I would say), but still I find it interesting.
Well, things change when you make a lot of small props.
This one has an entire ring of them, and they fit a larger outer diameter than a helicopter would. That's quite possibly the reason they are quiet, because they have more propeller area, operating on a smaller speed.
Very likely, here the amount of noise is a better guideline for efficiency than the usual characteristics of the basic design.
(There is no mention of the cost. It is the first thing to suffer when increasing the propeller area.)
Anyway, about the car question, the article says it is as noisy as a small grass mower... I guess an electrical car is much more silent than this.
Even with modern efficiencies available, I doubt they'd do more than double that, so a car would still easily win, unless the car had one person in it and the plane 4.
Great choice of words to calm the passengers as we lose all our air worthiness.
Negligible lift. Fluid flowing around an object generates lift. Drag is more intuitive; if there is drag, there is lift. (They're just components of the aerodynamic force relative to the direction of relative fluid flow.)
So more like 3 times better performance is available with a modern design... Kind of makes you wonder...
The most extreme ones fly without an engine at all (gliders).
But air miles and car miles are not equal. The car route is nearly always longer, even in flat terrain roads don't usually go in a straight line to the destination. Adding in mountains or water makes that worse for the car.
For example driving Amsterdam to Barcelona is 1554km according to Google Maps. The flightplan route is 1236km and usually the really flown route is a bit shorter if ATC allows. That's 20% less miles for the airplane.
A car on the ground will always be more efficient than something which dumps its energy into air.