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Comment by nextparadigms | Hacker News Reader

It looks like a classic innovator's dilemma case - moving upmarket because they can't beat the disruptive competition at the "lower-end". I expect most "PC leaders" to follow Dell's strategy in the next 5-10 years. Intel and Microsoft will be forced to do the same, if nothing else because they will still consider them their customers.

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Though Apple may be impressive, I actually find Dell's complete supply chain much much more impressive. Sure they're rough around the edges for the "experience", but nothing a couple of expensive consultants can't fix. Maybe a mindset change is needed though. I think with some reinventing they can pull it off. Creating a tablet (Dell Streak), pulling back and then planning more tablets is such a "half move"...

Dell's supply chain is very impressive, but so is Apple's.

And user experience is "nothing a couple of expensive consultants can't fix"? Really?

> And user experience is "nothing a couple of expensive consultants can't fix"? Really?

If that were even remotely true then Apple wouldn't be as beloved or as profitable as it is today.

"Sure they're rough around the edges for the "experience", but nothing a couple of expensive consultants can't fix."

I'm surprised to see someone say that at this point. Not thinking like you is what made Apple the success it is today.

There's a reason I said "Maybe a mindset change is needed though." It's the little things and attention to detail. For large organizations, that can be very hard to grasp. It's things like telling you when configuring a Dell computer about every little sticker. No one cares. However, there are plenty of people who still want to be able to configure their computer to the detail Dell allows, without building it yourself.

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