Their direction is clear:
* closed
* pay per usage api to make money and have ability to shut down users
* hide their research results
* quickly build up data
* quickly advance with Microsoft in bed
* lobby law makers to regulate it
* ...so entry barrier is higher for competition
* ...so they secure as much pie for themselves as possible
* exploit any other means to increase their dominant position and keep throwing rocks at others if possible
They're open-for-business, not open-source.
The best we can do is ignore them and support alternatives.