While it can't easily be used cross-companies (and thus why SAML/OIDC exists), it's perfect for internal company infrastructure, and SAML/OIDC can still be handled somewhat seamlessly by having a minimal service that verifies your Kerberos identity and immediately dispatches you back to whatever third-party service you wanted to authenticate to, with no intermediate login pages or even any kind of UI (this service doesn't need UI because your authentication is managed via Kerberos for which your OS provides the UI).
The problem is that you can't make money (nor "growth & engagement") off stable, battle-tested stuff that already exists and happily works in the background, so Okta/etc shareholders need to peddle worse solutions that waste everyone's time and processing power.