Companies violate the law all of the time. The procedural hurdles of enforcing GPL are significant, to the point where blatent violations normally go unpunished. Assuming someone with standing decides to sue and ends up winning the lawsuit, the punishment is generally minor. Mostly the outcome is that the company must comply going forward.
If you can get years of non-compliance in beforehand, and use that to reshape the market in your favor, why is the fact that a court might eventually tell you that you violated the license a problem?