2. Build small- to mid-size businesses, that can prioritize healthy growth – like focusing on users, being kind to employees, building brand equity over time.
The pump-and-dump grift cycle of enshittification has got to stop.
Accept that you cannot grow at the same speed and focus on deep roots and fanatical customers
It can also be stagnant, which is totally acceptable as well.
I’m not sure I know another example, so maybe it’s very rare.
Not all these have a viable business model, but they’re not obsessed with growth and brokering user data.
There's whole industry looking for companies that are too nice to their employees and customers to buy, exploit, grab profits and leave a husk behind.
Much easier said than done. Sometimes the owners just get tired or bored, and want out. They sell the company to the highest bidder, within reason; often there's no crowd clamoring to buy a small, non-growing company.
Then it's usually over.