We see it in TV, Car, Toaster, Lamps, Mower, Fridge, etc.
I think there is room for manufacturer of just dumb things.
Or how can consumers push? Well, they can't really. If all the options are smart what do you do? Forego the purchase? Or spend many hours shopping around?
In the future (or maybe it already is), most of our appliances and vehicles will be subscription-based just because companies can push it.
This makes me angry and sad. But evidence so far shows it to be completely true. Free markets are not properly sorting this out, because markets are not really free. Instead they are mostly oligopoly, and can thus control image and regulation and competition.
For instance, you can adjust the color instead of the brightness as needed. You can set them to a different color at night - like red - or to match the content you're watching. You can have it turn off automatically when you leave home, and come back on when you return. You can tie it to sensors, like a door ajar sensor to automatically turn on when you open a closet and back off after.
I generally don't turn lights on or off, but do have RunLessWire passive switches to override.
It's great - we're finally getting to the point of ubiquitous computing where the devices around you meet your needs without you having to engage with them at all.
It's all incredibly reliable if you stick to Philips and Lutron.
This is very simple to do without wifi. Refrigerators have been doing it a long time.
None of this is strictly necessary, of course. But it is a lot of fun.
$60, no wifi, it'll do lights and fan, and it'll trigger on humidity as well as person in room.
I'll take that any day over something that needs to rely on MQTT and home assistant.
Blasphemy!