Everyone can make a good car now, they are a commodity now. So to differentiate in the market you turn to nonsense (pointless features you can talk about) and obfuscation (confusing pricing and options and fees, ala airlines)
https://www.alexanderrea.com/project/mcdonalds-happy-world/
Because what could be more fun than praying for autonomy at speed in a self-driving car while ordering a happy meal?
I'm happy they stopped at the concept.
Given the lack of regulation, I'm surprised we don't have drones dropping happy meals through moon-roofs in traffic like turkeys-via-chopper on WKRP in Cincinnati.