Facebook claims you're playing games you aren't playing

As an "antisocial" (never had a Facebook/[other social network] account and never will) I see this as expected behaviour. They need you inside to access your data. They need you to interact more with them to gather more data.

If you see your friends taking drugs, you feel the (social?) pressure to try them too. If somebody (the drug seller) tells you that all your friends are into drugs, you don't feel guilty if you try them.

It would be fine if this was advertised as a way to discover new games that it thinks you might like, based in part upon what your friends have played (but also, presumably, upon what games people who like the games you like also like). But the fact that it's advertising that your friends are playing games that they simply are not, that's absolutely wrong.

No, we reached the point where companies might lie to you in order to make you play.