Mysterious cases always get more traction on social media too. There was an instance in the UK where a woman went missing near a river. People were speculating for weeks about what had happened. They would travel to the location and try and be detectives. It's was insane. People said it was because she was a white woman, but I don't think it's that. It's just the mystery of not knowing what happened and a body not being found straight away after divers searched the area. https://en.wikipedia.org/wiki/Death_of_Nicola_Bulley
Same goes for the sub. It's not because it was full of billionaires. It was because it was from a company infamous for cutting corners and people wanting confirmation that it did in fact implode. It also just boggles the mind why people who are so wealthy would get in something so shoddily put together. They have the money to fund a whole expedition like James Cameron did, but they'd rather increase the risk of death by an order of magnitude.