I want to think that people who google abortion providers don't want their babies killed, they simply need help, one way or another
It is quite a bit shit that pro life organizations advertise themselves as abortion clinics. You can see it in the screenshot in the article, the ad is talking about abortion pill, no mention of pro life whatsoever. It is literally indistinguishable from actual abortion clinics, and it is by design.
Why do we need to trick women into it? Why do you have to wait weeks for your appointment with a fake abortion clinic only to find out hours into your appointment that they will actually not provide an abortion?
[1]: https://en.wikipedia.org/wiki/Fetus#/media/File:Prenatal_dev...
Third trimester abortions are extremely rare (less than 1%) and are overwhelmingly performed for medical reasons, not because of personal choice. There aren't tons of women carrying babies around in their bodies for six months then spontaneously deciding they don't want it after all, it's always been a disingenuous talking point.