we see the opportunity in building on top of existing trading platforms such as ebay rather than creating them from scratch.
They're building on top of eBay, rather than instead of it.
Ah, you beat me to it harj! Shouldn't have left the window open before replying :-)
That doesn't do anything social. Just a tool for sellers. I am talking about the once in a few months seller here that is being neglected. Powersellers get all they want from eBay.