Bill Gates once said that in some ways Microsoft was lucky to be as succesful as they where, that they had compititors that had better products but to Microsofts luck, could never get a foothold in the market.
Maybe Apple Vision is the future but it could also just end up as another path not taken on the trash heap of history. Time will tell.
Survivor bias is real, but the interesting failures (in comparison to VR) are things like 3D TV.
3D TV has a very weak effect, the 3D effect is basically dismissed after a while, after you get immersed in the actual content. A bit like watching a (good) silent movie, at first it's jarring, but after an hour you don't notice it anymore.
On the other hand, because VR is so immersive, the effects on the brain are quantifiable, it is fundamentally different than all other forms of media. You can permanently change your brain with VR in ways that are literally impossible with letterbox media. It can change your brain, in a way that no technology has ever been able to before ('Strategic modification of Bayesian priors' if you're into the science).
That kind of thing is why VR is a guaranteed success, it's not just about the fact that movies and entertainment and games will get to a new level, but the psychological possibilities for actually modifying the self with VR are going to ensure we all have headsets in a decade.
VR is immersive to a degree that it tricks your brain completely. It can activate powerful biological mechanisms that cannot be done in other digital/scaleable ways. For example, there's a company in Spain called Virtual Bodyworks, founded by the VR researcher Mel Slater, which can affect your implicit bias with body swaps performed in VR. This is genuine selective neural net-surgery, done in a way that cannot be replicated outside of VR.
The company I work at has a smoking-cessation VR app, takes 5 minutes for some people to go from decades of unbroken addiction/40 smokes a day/first smoke within 5 minutes of waking, to not even being able to think about smoking. There is no way to do what we do with a phone app or even a 3DTV, it requires VR.
That kind of software is going to be the reason VR will take off, it's capable of changing the mind in ways we can't imagine at the moment.
Not to mention that spatial computing is the 'final form' of human machine interaction, plenty of research on that.
Five minutes to quit smoking? There is one app that claims to be clinicly proven and even they only claim 33% of users actually quit after completing the program.
Most of the tobacco cessation products top out at 33% for some reason, but combining them gives higher success rates.
What app are you referring to btw? Very interested in this area at the moment.
> we [will] all have headsets in a decade
you do mention a couple things I hadn't considered or heard of before.
> The company I work at has a smoking-cessation VR app
This sounds very intriguing! Could you possibly provide some references and/or the name of your company? (I don't smoke but I'd love to understand better how this works.)
More generally, how do you stay on top of what's happening in VR tech & applications? I'm asking because I've clearly been missing out on some significant developments.
>> we [will] all have headsets in a decade
I'll take that bet. I'm a kind of tech-cynic, have a Nokia 8110, ten year old thinkpad and listen to minidiscs. But in January I'll fly to the states and buy a Vision pro day 1. The last time I was this excited about a technological innovation was with OS X. My brother was a CS guy and he recommended I buy an iBook when I started university because he thought OX was going to be a game changer. And in the beginning it was weird to have the only Apple in a lecture hall with 300 Dells. But 10.1, 10.2, 10.3... It felt like being on the cutting edge.
That's what the Vision Pro looks like to me. The Powerbook 12" all over again, future-tech.
>Could you possibly provide some references and/or the name of your company? (I don't smoke but I'd love to understand better how this works.)
It's really simple as hell, there's an effect called the 'Garcia' effect, whereby if you feel sick ≈6 hours after eating or drinking a novel taste, you get a lifelong aversion to that taste of smell. It's highly conserved, found in every animal studied with the sole exception of vampire bats (they only have one dietary option).
And this was used in tobacco cessation in the 60's. There's a lovely case study where a 14 year old boy is given apomorphine three times while smoking, he vomits so copiously he passes out at one point, but literally can't smoke afterwards.
It fell out of favour because injecting people with opiates to induce uncontrollable bouts of vomiting wasn't a popular way to treat smoking.
We just do with a simple VR spinning room, you take as long a break from smoking as you can comfortably manage, light up and then do our 'aversion' session for 5 minutes, or as long as you can manage.
From that, we see around 20% of people that are unaffected (the efficacy is dependent on a factor that varies ≈10000:1 across a normal population).
For most people, you get some effect, and for around a third you get an instant reaction where even 2-3 5 minute sessions mean they just can't smoke. They can cave to cravings and light up... and then just have to throw the cigarette away in disgust.
Nicorette meets Clockwork Orange in a way.
>More generally, how do you stay on top of what's happening in VR tech & applications? I'm asking because I've clearly been missing out on some significant developments.
Very difficult, so much happening in various silos. Jaan Aru and Mel Slater are probably the two researchers I try to follow as much as possible, but this is a prescience at the moment, so even finding common terminology is a challenge.
Of that 50%, around a half or so have a history of this with some kind of alcohol. I have one friend who will almost puke if he smells whiskey, because of one terrible night in Norrköping with a bottle of Paddy's.
Will it also cause aversion to headsets and to VR? :)
Unlikely, the Garcia effect is tightly coupled to taste/smell. Could inadvertently give a lifetime aversion to any food/drink though, especially if it's a new taste.
Also, I tried looking into the Strategic modification.. paper? but didn’t find it.
And yes, it's creepy for sure. There is a theory that every generation witnesses a key technological development and is 'lost' to that development, and the generation that grows up with that technology is immune to it. I imagine VR is going to be a technology like that, there will be people 'lost to it' in the same way that people were lost to TV or to smartphones today ( ref: https://www.youtube.com/watch?v=6Olt-ZtV_CE ). Ethically VR is going to be a minefield.
Here's the paper that coined the phrase:
https://www.frontiersin.org/articles/10.3389/fpsyg.2019.0035...
And here's I think one of the better papers giving that explanation in terms of VR.
https://pubmed.ncbi.nlm.nih.gov/30553934/
Although I come more from a mechanistic/biological background, but there the research has not come so far, AFAIK.
Although Catherine Dulac and Christian Broberger are on the cutting edge in that area.
https://www.youtube.com/watch?v=xtiZb-kuexU
That lecture is a fantastic place to start, and the statement at 6:55 is key to seeing why VR is going to be a game changer.
*edit*
Maybe also this lecture too, the shear scale of the visual system in the brain is another key aspect to how VR can be so powerful.
I find there is a similar acclimitisation effect to 3DTVs. Do a repetitive task in VR and it doesn't take long for VR to not matter. If you use VR everyday the wow disappears and desktop gaming can be a refreshing change. Only after a decent refractory period might you put on a headset and get some sense of magic again.
> takes 5 minutes ... no way to do what we do with a phone app or even a 3DTV, it requires VR.
Oh, you are snakeoil salesman. I regret responding.
Emphasis mine.
This is a meaningless statement.
I argue the only valid statistic is x% remain non-smokers at y years, something comparable to other methods.
And even if your company’s method does turn out to be statistically significant, that doesn’t necessitate everyone owning the device, only the clinic needs to.
I thought about this a while back, you could definitely do aversion therapy treatments potentially more effectively with a VR setup.
> that doesn’t necessitate everyone owning the device, only the clinic needs to.
If this approach works, then it will be super widely adopted as it costs insane amounts of money to drive behaviour changes right now, and lots of health services would be interested.
Absolutely agree, but our problem is time, we did our first patient around 8 months ago, so we're just limited by that timeline.
So far so good though, followup shows classic Aversion reactions, the people that were affected still have a very strong reaction to the taste and smell.
A bit off topic but in this context I found “Dogville” to be interesting.
Also makes me think of 'The testament of Dr. Mabuse', totally incredible film.
I've played with VR, and it's really not that immersive - no more than any other good media.
In particular, VR is definitely not as immersive as actual reality, so anything that could be done in VR to convince someone of non-fantastical things can also be done (at a higher expense, for sure) with actors and props. So, your claim about 5 minutes to quit smoking has no reasonable chance of being true from where I'm sitting.
Well yeah, it can be done in real life, it's just much more brutal.
https://www.sciencedirect.com/science/article/abs/pii/000579...
https://sci-hub.st/10.1016/0005-7967(63)90042-1
A fourteen-year-old boy was said by his parents to have started smoking at the age of seven, and to be spending every penny of his pocket money on cigarettes. He had at one time regularly smoked 40 cigarettes per day, but was now averaging about half that number because his pocket money had been reduced. He said he wanted to give up smoking because he had a smoker’s cough, was breathless on exertion, and because it was costing so much money. Physical examination and chest X-ray were normal.
Treatment was given in the outpatient department. On the first occasion he was given an injection of apomorphine l/20 g, and after seven minutes he was told to start smoking. At eleven minutes he became nauseated and vomited copiously. Four days later he came for the second treatment, and said that he still had the craving for cigarettes, but had not in fact smoked since the previous session because he felt nauseated when he tried to light one. He was given an injection of apomorphine l/20g, and after seven minutes he lit a cigarette reluctantly, and immediately said he felt ill. He was encouraged to continue smoking, and he collapsed. He was given oxygen and an injection of Coramine. When he recovered he was very hungry and asked for food, which he ate voraciously. Four days later he was given apomorphine l/40 g. and vomited as soon as he attempted to light a cigarette seven minutes later.
When he next attended he said he no longer had any craving for cigarettes, and he made two interesting comments: “When f see an advert on T.V. for cigarettes, it seems like a dead advert. ” “Just smoke from my father’s cigarette makes me feel ill”
Two months later he left school and started working. He said he had “got a bit down” at work and wanted to “keep in with the others”, so he had accepted a proffered cigarette. He immediately felt faint and hot, and was unable to smoke. It is now a year since his treatment, and his parents confirm that he no longer smokes.
hmm, this seems to be a rather biased description of the history.
A big part of it was also Gates ruthless business practices.
Bill Gates famously engineered his own luck by opposing a free market.
I am not sure why you are focusing on "survivor bias". My comment was about being a programmer and the fun of seeing a new technology that is an undefined territory to explore.
But I did directly mention that many of these do not workout as as I referenced: amiga, os/2, palm, and VisiCalc and Lotus 123
However, so that you may have some idea of my personal "survivor bias", here is a super simplified multi-dimension history of my over 43 years of computing smashed into a linear list with massive things forgotten:
TRS-80 Model III, LDOS, BASIC, VisiCalc,
modem-to-modem
TRS-80 Model 100
CompuServe
MS-DOS compatible, MultiPlan, TurboPascal, dBase
Windows 3.0
DesqView
Delphi Online
OS/2, REXX
Macintosh System 7 --> 1993 to OS X
Dial-up ISP
Solaris, Perl
BBEdit
Windows 95
Palm Pilot
Linux for Servers --> 1998 to Today
Linux Desktop
ColdFusion
Apache
Python --> 1999 to Today
Always on Internet (ISDN, DSL, Cable) --> 2004 to Today
Nokia cellphones
PHP
Zope/Plone
Mac OS X --> BETA to Today
Windows XP
Nginx
iPhone --> 2009 to Today
SublimeText
Windows 10 --> 2018 to Today
VS Code --> 2018 to Today
NodeJS --> 2018 to Today
SvelteKit --> 2021 to Today
KDE Neon --> 2022 to Today (the year of Desktop Linux arrived for me)
The longest thread is from 1993 to Today is what is now known as macOS, but for about the first 15 years of my usage Apple was considered at risk of failure. MS Windows was always a part of my world, but seldom my primary focus, it has only been since 2018 that I use it on an extended daily basis. Some of the above are clearly dead. Some I still use lightly (Nginx, BBEdit) but are no longer the focal point of my work.As far as Apple's Vision Pro, I have no clue if it will be successful. For myself personally, it is the first headset I am even interested in playing with.
I have had one or more Macs since 1993, I went years without a Windows system. (Servers have been consistently Linux with some Unix and Macs early on).
I probably spent less than a day total with Windows for Work Groups, NT, 98,ME,Vista,7,8,11, etc
Much of my Windows 3 usage was under OS/2 Warp
The above list really about my personal major themes. I already can see major omissions, but Windows is not one.
> from my point of view “figure out what it’s for” is the ultimate computer hackers playground
I don't have much to add to this fantastic comment.
To calculate the bridge spans requirements it took 3 guys a 3-5 days to do the calculations, drafting the spans, and double checking everything. My father in law opened the book on basic and saw the math it could do.
He wrote a very basic program to take the inputs and do the math. It took the computer less than an hour to return the results.
Who knows that the future brings but I’ll be optimistic.
Touch found it's place as the interface for small-form devices. I'm pretty sure VR is the interface for gaming (with other niche applications). It will be wildly popular, probably a headset in every house within 20 years, I just suspect it will be doing what we already expect - gaming, visualizing chemical reactions, architecture, etc... things we already do in 2d, made just a bit more convenient in 3d with spatial controllers.
My supervisor, the head of R&D, had an SGI w/ 3d goggles and a glove and would spend hours in front of it manipulating virtual molecules. He would talk about his days as a PhD student at Stanford in the early 70s working with punch cards and the progress of computing up until that time just over 20 years later… and thought that maybe in 10 years, when his rig that cost about $100k would be cheap enough for the average consumer, it would be the next step in personal computing.
My second computer I got for a graduation gift was a Mac LCII with 10MB RAM with a 512x384 12 inch monitor a LaserWriter LS printer, an Apple //e daughter card, a 5-1/4 inch drive for the card and a copy of SoftPC. It was $4000 - in 1992.
People use to spend a lot more on computers back in the day.
Both of my computers were hackers playgrounds for me.
I would have gladly paid $99 a year for the bragging rights of putting my app on the iOS App Store so anyone could get it.
I paid for a 65C02 compiler back in mid 80s using my allowance and paid for a Mac C compiler in the early 90s.
My parents were solidly middle class - a factory worker and a teacher.
If this runs a version of iOS, we can't access the code that is running in it, we can't open a terminal, we can't use our programing language of choice. We can't use the actual device for building anything hacker related by itself.
We can make apps for it using an actual PC made for building, but only if it runs MacOS, ans using their proprietary language. The actual device is far from a hackers dream or plaything if its as locked up as the iPhone. But very cool device though, hopefully it brings VR into Mainstram outside of gaming
iPhone enthusiasts Stephen Hackett (his real name), hack into pre-release versions of iOS all of the time to see how it’s running from their computer.
Even that 1986 6th grade hacker that I was would never want to program on the phone. I fail to see the fascination with running a fully fledged IDE on a phone.
When I was programming on the very open Windows CE devices pre-iPhone, I avoided running on the phone as long as possible and used the emulator.
You can use any programming language you want that compiles down to ARM.
This "you can build and directly deploy an app to a limited number of devices if you're on the developer program and have a mac, therefore you can 'hack iOS all you want'" meme is borderline dishonest.
Also, the fact that you "fail to see the fascination" is of little significance to those who do want to develop on-device. You don't get to make "you can hack iOS all you want" work by restricting what people are allowed to want.
Messing around with the kernel generally does run the risk of voiding warranties and bricking devices.
And most of the things I'd want to do with an iOS device that I'm prevented from doing wouldn't involve any kernel-level work anyway.
But more importantly that's the most pathetic justification I've ever heard. By that logic, since playing the piano is difficult we might as well sell pianos with all the keys glued together.
The truth of it is that Apple products are not designed for tinkering and they actively resist attempts to do it. To spend my time plumbing their internals to add value to a product that treats me an my kind as a sort of infection would be a pure waste. I'll do my hacking on Linux and use my iPhone for arguing with people on hackernews, it's fine.
nut up. hacking has never been perfectly safe and has never had a promise of easy. if you want it enough, you can make it happen.
There are plenty of kids out there tinkering and hacking in the truest sense on iOS and macOS using one of their relative's dev accounts.
The point is that you can hack the device to run your software, or distribute your software so that it's easy for others to use it as well, but not both.
Problem is, Apple isn't advertising this as a phone or "mobile device". They're advertising it as a spatial computer. And IDEs are probably my second-most-used computer applications after web browsers, so I want to be able to use them with the near-endless monitor space offered by this spatial computer.
Do you also want to run an IDE on the Apple Watch?
I get what you are trying to say, but this just isn’t true.
The cost of deploying to App Store is negligible compared to the rest of the HW needed
Some playgrounds have no fences, but also no interesting objects to play with.
Other playgrounds have boundaries far out, and comes with a huge combinatorial explosion of possibility.
The price doesn’t have to come down as 3.5k is the modern day equivalent to the price of a laptop 10-20 years ago.
People wallet and their salary is not out of rubber - there is limit how much they can stretch their budget.
There will be multiple VisionPro competitors within half a decade and they’ll all compete on price and focus on mass adoption - just as it happens with phones and laptops.
Following developments in VR/AR for a while, I've felt like we've been in a "business computers before spreadsheets", "home computers before the internet", "mp3 players before the iPod", "PDAs before the iPhone" sort of period, wondering if we'd see a sea change platform emerge. I generally have a low tolerance for hype, but I'm excited about the potential here. Can't wait to experiment with developing software for it!
You sitting on your couch as virtual events and shows happen around you.
I saw Personal Computer, PDA / SmartPhone and Tablet and I never doubted their success as a product category.
But Vision Pro, or AR / MR is the first one I am joining that camp. I am sure It will do well in many areas, I just dont see it carry the same weight as PC, or Smartphone.