Our dedicated servers are about $100/month for pretty serious hardware (2 x 8-core CPUs, 64 GB RAM, 2 x 8TB HDD, 30TB transfer). Paying $349/year is a significant percentage of that. It is worse for smaller servers, and ludicrous for small virtual machines in the cloud.
I would not mind throwing them a bone to have e.g. security updates at some reasonable cost. Their official repositories don't have enough packages, so I end up having to use 3rd-party repos for normal things, e.g. Postgres. Having a more full-featured repo of up-to-date software would be useful to me.
I have been running CentOS 7, but when that is no longer supported, I will switch to something else like Ubuntu or Debian, whatever our hosting providers support. I am already using Debian or distroless for containers.
And then RHEL will be completely irrelevant to me. Good job, IBM.