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That sounds like it applies to cookies and local storage, not all tracking. It doesn't sound like it applies to IP-based or device fingerprint-based tracking.

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If you are able to identify a unique user from its browser fingerprint, then it's personal data: GDPR applies. And for ad purposes, consent is pretty much required.

Yes GDPR applies, but the part that I was replying to doesn't.

It's two different directives:

- ePrivacy Directive which is about local storage

- GDPR which is about information processing

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