The AI thing has been jarring but it's nothing new. All part of the same process.
The AI thing has been jarring but it's nothing new. All part of the same process.
Implicit in the quotation, but critical to recognize, is that technology is the tip of a vast edifice whose foundation is not us. We and our machines are perched (too precariously for comfort) at the top. We are the sex organs of the machine world because machines can't reproduce without us. But machines are not the sex organs of the human world. Human beings require an ecobiological cocoon. We've also spun an elaborate technological cocoon in recent history, largely by sacrificing the long-term integrity of more fundamental life support.
Everything of value in the human economy is downstream of this. We too often take it for granted and assume the only relevant economic inputs are capital and labor, or we will innovate our way out of materials-, energy- and ecosystem-dependence.
“Within a couple of millennia, humans in many parts of the world were doing little from dawn to dusk other than taking care of wheat plants. It wasn't easy. Wheat demanded a lot of them. Wheat didn't like rocks and pebbles, so Sapiens broke their backs clearing fields. Wheat didn't like sharing its space, water and nutrients with other plants, so men and women labored long days weeding under the scorching sun. . . . The body of Homo sapiens had not evolved for such tasks. It was adapted to climbing apple trees and running after gazelles, not to clearing rocks and carrying water buckets. Human spines, knees, necks and arches paid the price. Studies of ancient skeletons indicate that the transition to agriculture brought about a plethora of ailments, such as slipped discs, arthritis and hernias. Moreover, the new agricultural tasks demanded so much time that people were forced to settle permanently next to their wheat fields. This completely changed their way of life. We did not domesticate wheat. It domesticated us.”
edit: There are also more polemic anti-tech presentations of his ideas, especially by Neil Postman or Nicholas Carr which are good in their own way. But to me the fascinating thing about McLuhan himself is his dedication to presenting his views in a such a matter-of-fact way that most of his early followers were probably very antithetical to his personal beliefs.