I'm sure that is the modus operandi for any business. That is, to find ways to give the business an advantage over any competition...and hopefully put them out of business in the process.
¯\_(ツ)_/¯
Probably depends on the scope / kind of business. And maybe the kind of people running it?
E.g., my wife has no desire to grow her photography business (a sole proprietorship). She's content for it to be a source of income for however long she wants to keep doing it.
Sony on the other hand, has been trying to keep their platform closed.
https://www.forbes.com/sites/paultassi/2022/03/14/playstatio...
>Sony's public rationale of being skeptical of crossplay was stated to be about the “risks” of exposing Sony players to non-PSN markets, but really, it seems to just have been about trying to throw its big sales lead around.