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It's a matter of pride and honor for me.That's certainly on you, and to each his own (a freedom we once swore to defend, right?), but this 10-year, 2-tour vet wouldn't dare deny the privilege to the lowest ranking prior junior enlisted desk jockey who served a single term and never once deployed, or even some civilian poser who has yet to internalize the core value of integrity.
The mission requires service of all forms; surely the preservation of pride and honor isn't predicated on taking a bullet or losing a limb or surrendering 20+ years of adult life for country.
> The 10% off everything in store? Yea I'll use that one though but I sure as hell feel weird doing it!
Why? Lowe's rakes in a handsome 33% gross margins and billions in net profit every year[1]. In exchange for extending a mere 10% retail discount to 6.7% minority class, the company receives the intangible benefit of community association, positive PR, and share of a growing homeowner customer base (thanks in large part to the VA) with recurring needs...in other words, it's a calculated business decision and marketing expense, not charity.
[1] https://www.sec.gov/Archives/edgar/data/60667/00000606672300...