Apple is the number one headphone maker in the world
patentlyapple.com
patentlyapple.com
Yeah, uh... revolutionary.
I’m not into headphones as such so I may be wrong in all this.
The Airpods Pro had a much better debut and design, but the ANC was 2 years too late to earn the title of "first ANC earbuds". Spatial audio is certainly not an Apple invention, wireless head-tracking headphones have existed for almost a decade in the industry.
I'm mostly just baffled that these editors punch-up an article like this, read it back to themselves, and then publish it. "Tech geeks" encompassing the purview of Apple enthusiasts, sure. Most people have already been impressed by this tech though, seeing a multi-trillion dollar company do it again doesn't impress me. Bonus points if that company abuses their vendor privileges to make bad headphones the only ergonomic option.
Maybe because most aren't a brilliant neon white?
Make no mistake - true wireless earbuds were not a huge market until Apple got rid of the headphone jack. For better or worse, they have artificially created a demand for wireless headphones, and then positioned themselves so they're the only company capable of neat integration.