>The core of the case and our position is that Google abuses its control over the ad server monopoly to make it increasingly difficult for rival exchanges to run competitive auctions. Further, Google’s exchange rigs its own auctions so Google’s advertisers can buy ad space at bargain prices. That means less investment in online content and fewer ad slots for publishers to sell and advertisers to buy. Google always wins because it takes a growing share of that shrinking pie.
I'm unclear on which pie is shrinking. The sources I could find confirm that digital advertising revenues continue to grow and grow [1], while newspaper digital ad revenues have stayed constant (and print advertising has dropped steadily) [2]. Meanwhile digital subscription revenue -- some of which is presumably driven by search discoverability -- is growing nicely, including that of Gannett [3].
So the question seems more about "how much of the growing digital pie should newspapers receive" as opposed to "Google is building its revenues while destroying a market".
[1] https://www.statista.com/statistics/183816/us-online-adverti... [2] https://www.axios.com/2022/06/21/digital-newspaper-ad-revenu... [3] https://www.subscriptioninsider.com/type-of-subscription-bus... [3] https://www.subscriptioninsider.com/type-of-subscription-bus...