> How much of that actual cost is related to running a simple social blogging/connecting tool vs anything that is ad/surveillance/manipulation/etc?
It's plausible that the ad/surveillance/manipulation/etc makes up the bulk of development costs nowadays but I'd imagine the actual content (photos, videos, etc.) being served makes up the bulk of the costs. It undoubtedly could be made more efficient, but even if you could cut total operating costs by 99% (very unlikely) you still need $876 million/year. If you can only manage to cut it by 95%, you'll need over $4 billion/year. In any case, Reddit doesn't pay most of its moderators and it's still not profitable, so I don't think moderators make up a significant portion of the costs.
> >perfect feature-parity of Facebook
> All I wanted was a place to share baby pictures with grandma and they bolted on the panopticon...
> Even grandma knows that FB is evil now. She keeps asking me why the baby pics are on Facecrook, but I don't have any good solution for her today.
If you only want to share things with a small number of users, do you even need social media for this? Sounds like something a group chat on Signal or WhatsApp (with notifications silenced) would work for this if everyone you know is willing to use it. I like Facebook because it lets me see what my friends, family and former coworkers that I can't always see often are up to. Hard to stay in contact with everyone you've ever been friends with, but Facebook makes it a little easier.
I agree with you that Facebook is evil in many ways, and I'll 100% advocate for viable alternatives (which unfortunately I don't think distributed/federated networks are, due to regular users being confused by them), but I acknowledge that it's going to be very difficult to get people to switch. Ultimately I think there needs to be a reason to switch other than privacy (as most people don't care), and unfortunately Facebook can quickly copy any unique feature that an alternative network adds. It's not impossible for new platforms to come about, but most new platforms aren't really clones of old ones (TikTok isn't a clone of Facebook, YouTube or really any other major existing platform.) I don't know what the solution is. Not sure how much of an improvement it is for privacy, but in terms of mental wellbeing, I find Discord to be more enjoyable and less addictive, but again, it's not really the same thing as Facebook.