I'm personally fine with NOT buying at a cheaper merchant somewhere else because I know:

- Amazon ships fast

- Sending things back to Amazon is free and fully automated

- If something breaks in a year, Amazon will usually replace it without a big hassle

- I don't have to get another account at another merchant that will save my password and credit card data in plaintext

- Amazon packaging is great

- ...

There is more to a purchase than just the product itself