When I read "$10 million" I was surprised a VC would invest such a large amount in something as risky as a new game studio with no shipped titles. Then I saw the demo and I realized why, the game looks amazing and has a lot of good buzz going for it.
"The investors include Benchmark Capital and FirstMark Capital, the same investors who backed the highly successful Riot Games, maker of League of Legends, a downloadable web game that was so popular that China’s Tencent bought Riot for more than $400 million last year."