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I think this bit of marketing helps too.. “95% of the Earth’s ocean is unexplored. You can change that.”

Their money is going to philanthropic activity exploring the oceans.

What is philanthropic about spending "a million dollars on gas" per trip to send some billionaires on a glorified elevator ride?

I suppose very little in some people's eyes maybe more in others. I think it depends on how much unexplored ocean this team dedicates their budget towards exploring.

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