Funny how 'give more of it to employees' and 'lower prices' aren't really in the vocabulary
1. Invest in positive NPV projects 2. Store some for a rainy day 3/4. Pay divdends or stock buybacks
Only after did I think "You know, what about lowering prices or paying employees, these options are soley about shareholders". But... yes, managers are taught to think about increasing shareholder wealth above all.
Saving money for a rainy day helps employees, too. Investing in new projects does indirectly because staffing up those projects increases the demand for labor, so the price of labor goes up.
A bird in hand is worth two in the bush...