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I found out just a few days ago our company tries to be "super bright" in its banner ads with .img_ad:hover { -webkit-filter: brightness(120%);}

Great. Another feature that gets ruined by advertisers before it even gets used in earnest.

“It’s 20% brighter, isn’t it?”

But why not just make 100% brighter and make 100% be the top number and make that a little brighter?

Backwards compatibility

Ruining then bit with, honestly, a pretty good point.

…but this goes to 120%