Yep! It's just me wondering why the advertising industry hasn't picked up on this, given that they are usually fast to exploit any possible browser feature/quirk to push their advertisements.
It should be pretty high if the target audience is US only and mainly the higher income brackets, however.
It's just a question of percentages, do you really want to implement something that increases the brightness of your advertisement on 2-5% of your global impressions?
Entirely different story if your advertisement is a high margin product sold on the american market, especially if it's appealing to teenagers/young adults. That'd probably be over 50% of impressions, though that's just me guessing the number.
However worldwide Safari accounts for over 30%+ of mobile device impressions. That is an absolutely enormous market. It tends to be the market with the most cash in almost all markets (I'm not trying to be a booster or start some mobile platform war, and yes Samsung devices are super expensive as well, but demographically you can go to almost any country -- Japan, Russia, India, Brazil, just about everywhere, and the top n% are dominated by iPhones).
If advertisers aren't exploiting it it's either ignorance, or more likely that the dominant ad networks know it will get the ads flagged as abusive and Apple will drop the hammer.
Why are you suddenly quoting exaggerated mobile phone market share numbers in such a context?
Among all browser users, Safari accounts for a 20%+ marketshare (again, easily verified. I assume your metrics were either made up or you're just trolling?). Again almost entirely the people with the most money. Your hysterical claim that this is too small to bother with is a howler, but please keep on.
It just depends on your target audience. Some demographics have miniscule apple presence, others have them as a majority. So, depending on your target audience, it might not be worth it. Especially because we're taking about a feature that will merely increase the brightness of the ad.
Don't interpret some idiotic agenda into a simple cost/reward speculation.
Fwiw, this comment was written on an iPhone whilst procrastinating from work. Which is coding on a MacBook pro whilst checking the resulting website on an iPad Air today. I'm even using AirPods Pro to listen to music...
https://worldpopulationreview.com/country-rankings/iphone-ma...
Further as an advertiser I’m more interested in impressions weighted by free potential spend. A knock off device in Nigeria doesn’t factor into my calculations vs a top of the line iPhone in Norway. The latter just has more money to spend.