Chatbots in pre-event marketing makes event marketing more at ease
Chatbots are designed to help automate your marketing communication processes – they can help ensure that customers get a fast response to questions and booking/event queries.
AI chatbots (sometimes called conversational chatbots) can lead potential customers from initial queries, down your sales funnel and lead them to make a purchase decision. They can then hand off the customer to your booking page to complete the purchase.
Even better, some chatbots can incorporate booking and purchase into the chat itself- making the customer UX even more seamless.
Additionally, many event chatbots can work across social network platforms – truly putting the power of cross-channel marketing to work.
Pre-event chatbots can do more than just sell tickets, however (although that is a pretty good start, let’s be honest).
They can be used to increase hype, set your brand tone of voice for the event and, ultimately, be programmed to achieve any outcome you wish to aim for. Add-on sales after the initial ticker purchase are a great example of the power of chatbots in marketing, they can capture the customer’s interest while they are in a spending mood and, arguably, at their most enthusiastic for the event, and be presented with a tailored list of add-on purchases that will make their event experience even better.
Once you start to understand the power of using chatbots for marketing events, then you begin to also realise that the sky is the limit when it comes to their usefulness and adaptability.